INTERNAL ASSESSMENT EXAMINATION MARKETING RESEARCH 2012

Time: 2:00 hours                                                                                   Maximum Marks: 25

Attempt all questions. All questions carry equal marks.

1. Write short notes on any two:                                                                          2 ½  * 2

a)     Ethics in marketing research

b)     Detective Funnel & Market Research Design

c)     Errors in Research Design

d)     Observation Methods

2. Explain the techniques of (i) Devil’s advocate (ii) Chain Reaction and (iii) False Termination used by a moderator in a FGD.                                                                                       5

Or

Discuss the uses, benefits and limitations of secondary data.                                       2+1+2

3. What is the relationship between exploratory and descriptive research design?       5

Or

Discuss the survey methods used in marketing research. Enumerate the advantage of survey methods.                                                                                                                                   2 ½ + 2 ½

4. What are the key qualifications of focus group moderator and why focus group is the most popular qualitative research technique?                                                                                     3 + 2

Or

Describe the steps in the marketing research process.                                                             5

5. Describe different kinds of projective techniques used in qualitative research.              5

Or

Present a comparative analysis of focus group discussion, and projective techniques. If the objective of researcher is discovering innovative information from respondent, according to you, which research technique is most suitable?                                                                  4+1

               

Internal Assessment Exam Environmental Economics 2012

Time: 2:00 hours                                                                                                      Maximum Marks: 20

Attempt any four questions. All questions carry equal marks.

1. Write short notes on any two:                                                                                               2 ½  * 2

a)      EKC

b)     IEEA

c)      Demographic Theory of Transition of population growth

d)     Rio Summit and its Global Environmental Implications

2.   Critique various concepts of sustainability. How does Hartwick saving rule explain the concept of sustainability?                                                                                                                            5

3. Present an outline of the functioning of environment describing the economy – environment interdependence.                                                                                                                             5
4. Discuss the indicators of sustainable development to capture all aspects of ecological and environmentalchange.                                                                                                                      5
5. Define bio-diversity. Describe various instruments used for the conservation of biodiversity.                                                                                                                                5
6. How does sustainable accounting consider the ways in which national account measures might be adjusted to reflect the depletion of natural capital and environmental degradation?                                                                                                                              5 
7. Describe the role of governments to promote and enhance the prospects of sustainable development.                                                                                                                            5