HOUSE EXAM QUESTION PAPER

Maharaja Agrasen College/ Department of Business Economics / Paper XXIII & XXIV

optional Group (ii) Marketing Research / B.A. (Hons) VIth Semester Exam.

Attempt any four questions. All questions carry equal marks.

1. Write short notes on any two: 2 ½ * 5

a) Differentiate between Exploratory and Descriptive Research Design

b) DSS & MIS

c) Ethics in marketing research

d) Qualitative vs. Quantitative Research

e) Secondary Data-benefits & limitations

2. Explain the techniques of (i) Devil’s advocate (ii) Chain Reaction and (iii) False Termination used by a moderator in a FGD. Compare the techniques of Group Discussion and Projective Techniques. 3 + 2
3. Describe the steps in the marketing research process. 5
4. What is the relationship between exploratory and descriptive research design? 5
5. What are the key qualifications of focus group moderator and why focus group is the most popular qualitative research technique? 2 ½ + 2 ½
6. Describe different kinds of projective techniques used in qualitative research. 5
7. Present a comparative analysis of focus group discussion, depth interview and projective techniques. If the objective of researcher is discovering innovative information from respondent, according to you, which research technique is most suitable? 4+1

ASSIGNMENT TOPICS BBE IIIrd Year (ENVIRONMENT ECO)

1. Economy – environment interdependence model PRASHANT
2. Concepts of sustainability in environmental economics SAURABH
3. The role of government in Environmental conservation JATIN
4. Externalities and economic efficiency CHHAVI JAIN
5. Emissions taxes and pollution abatement subsidies GULSHAN
6. Biodiversity and instruments for the conservation of biodiversity TANIYA
7. Indicators of sustainable development and sustainable accounting STUTI
8. International trade and environment ATUL
9. Instruments and institutions for pollution abatement in India PRAKHAR
10. Household production method – an approach to economic valuation of environment goods DEEPIKA
11. Hedonic pricing - an approach to economic valuation of environment goods PRANAV
12. TCM - an approach to economic valuation of environment goods MANOHARL LAL
13. CVT - an approach to economic valuation of environment goods EKTA
14. Environmental accounting and its role in environmental awareness LEENA
15. A brief review of global environmental issues with reference to global warming and climate change PAYOJ
16. Environmental regulation and policies in India NAVODIT
17. Environment valuation methods – a critical analysis SAHIL
18. Pollution control instrument – criterion and instrument GARVIT
19. CBA approach to environmental goods ANKITA
20. Public goods and market failure :- an assessment of environment as public goods and market failure KOMPLE
21. Material balance perspective to environmental economics RIDHIMA
22. EKC & LTG model :- a balanced model for environmental analysis HARLEEN
23. Kyoto protocol and environmental degradation ANIRUDH
24. Earth summit and consequences for environmental protection KARUN
25. Agenda 21 and its implication for environmental economics BHANU KHERA
26. Historical evolution of environmental economics REKHA
Last date of submission 31st March 2011

Environmental Economics B.A. (HONS) Business Economics Semester VI – Paper XXI

B.A. (HONS) Business Economics Semester VI – Paper XXI

Environmental Economics

Guidelines for paper xxi ENVIRONMENTAL ECONOMICS formulated following the meeting held on 19^th December 2007 for the second semester of 2007-2008

Unit 1 Economics and Environment

a. The material balance perspective –c h 1 (page 15-22)

b. Environment and Ethics – ch 2 (page 28-38)-- both a & b from R. Kerry Turner, David Pearce and Ian Bateman: Environmental Economics:- An Elementary Introduction (1994) Harvester Wheat sheaf (5 marks)

Unit 2 Environment and Development

a. Sustainable Economic Development, Strategies for Sustainable Development State of Environmental Degradation (Indian Context)- ch 5 Ravindra N. Bhattacharya, (Edited): Environment Economics – An Indian Perspective, OUP, 2001

b. Concepts of sustainability – page 56-66 – Perman et al: Natural Resources and Environmental Economics, Longman Publication, 1996.

c. Environmental Accounting – ch 14- Perman (15 marks)

Unit 3 Externalities

Concept, Environment as a Public Good and Market Failure, Economic Valuation of Environmental Goods – page 93, Appendix - -page 114 Ch 10- Perman et al: Natural Resources and Environmental Economics, Longman Publication, 1996. (10 marks)

Unit 4 Economic Instruments to Correct Externalities

Coase Theorem, Pigovian Taxation/ Subsidies – Policy Implications, Instruments, Command and Control (CAC) Methods, Market Based Instruments (MBI) –Ch 9 - Perman et al: Natural Resources and Environmental Economics, Longman Publication, 1996. (15 marks)

Unit 5 Environmental Regulation and Policies

a. Environmental Regulation and Policies(Indian Context) – Ch 3 Ravindra N. Bhattacharya, (Edited): Environment Economics – An Indian Perspective, OUP, 2001

b. Global Environmental Issues and Initiatives – International Environment Policy: Acid Rain – ch 22 page 299-306; Climate Change Ch 19 page 267-279 - R. Kerry Turner, David Pearce and Ian Bateman: Environmental Economics:- An Elementary Introduction (1994) Harvester Wheat sheaf (10 marks)

Unit 6 Environmental Management System

Environmental Management System- ISO 14000 – Ch 3 & 4 page 38 &41, 69-74 & 83 – Welford, J. Environmental Management System (5 marks)

Marketing Research B.A. (HONS) Business Economics Semester VI – Paper XXIII & XXIV

B.A. (HONS) Business Economics Semester VI – Paper XXIII & XXIV Optional Paper: Group (II)

Marketing Research

Background
The syllabus covers five broad areas of study in market research: Scope and Process, Research Design, Data Collection (Exploratory, Descriptive, and Causal), Sampling and Data Analysis
Major Objectives
The Endeavour is to help the students develop a scientific approach to data collection and analysis. The student should be able to utilize this knowledge in conjunction with their understanding of consumer behaviour and statistics.
Main Reference: - Marketing Research by Aaker, Kumar and Day Publisher: Wiley and Sons, Seventh Edition
Unit 1
Nature, Importance and scope of Marketing Research; MR Process and Problem Formulation- from ch 1 & 2 of Aaker
Unit 2
Research Design – ch 4
Unit 3
Process of Data collection – ch 8,11,12 & 13
Unit 4
Sampling – ch 14
Unit 5
Data analysis; ANOVA, Factor Analysis etc. – ch 16,17 & 18 for introduction, test of significance, Z test etc. page 532-545 for discriminant analysis, page 553-566 for factor analysis, ch 22 for perceptual mapping and conjoint analysis
Simple understanding of correlation and regression from ch 19
Unit 6
Indian context: overview of MR industry in India, Major Indian MR Agencies and Publications/ working of typical MR agency

BBE 2nd Term Paper Topic

INDUSTRIAL ECONOMICS

* Minimum word limit 1000 words
* Student are advised to maintain the minimum word limit.
* You may include a case study to explain the role of public policy to check unwarranted merger and industrial concentration.
* Last Date of Submission 20/12/2010
Mergers and Competition Policy {with special reference to horizontal merger)

BBE IInd Year Internal Exam. Question Paper

Time: 2:00 hours Maximum Marks: 30

Attempt any six questions. All questions carry equal marks.

1. Classify the following elements into basic conditions, market structure, conduct and performance:-

Number of sellers and buyers, pricing bahaviour, Barriers to entry, Product strategy, Production and Allocative efficiency, Technology, Research and innovation, Technical progress, Product differentiation, Unionization ½ *10

2. Write short notes on any five: 1 * 5

a) Differentiate between Chicago School of Thought & SCP Approach

b) Up-stream and Down-stream integration

c) Concentration Curve

d) Berry’s diversification index

e) Limit Pricing

f) Strategic entry deterrence

3. Briefly discuss the contributions of Stigler, Demsetz & Bain in defining entry barriers. How product proliferation works as a deterrent to entry? 2 ½ + 2 ½
4. Briefly discuss the various diversification measurement indices. Is it true if the specialization ratio of a firm is zero then firm is a specialized firm? 4 + 1
5. “Public policy has an important role to deal with horizontal mergers.” Explain above statement with reference to Williamson model of real cost saving in horizontal mergers. 5
6. Discuss different factors leading to diversification. Explain the determinants of diversification. 2 ½ + 2 ½
7. Critically evaluate the impact of market structure on innovation. 5
8. If output X is initially produced by competitive industry using two inputs A and B where A is supplied by the monopolist and B is supplied competitively, does the monopolist have an incentive to take over production of X? 5
9. How did Demsetz prove that a monopolist has no special disincentive for invention? 5
10. If there are ten equal sized firms, what will be HHI concentration ratio? Explain the role of scale economics in the determination of market concentration. 2 + 3